Who We Are

Daisy’s Dress Code was founded in 2023 by a small team of fashion lovers in London. What began as a passion project quickly grew into a curated online boutique serving style-conscious women across the UK. We operate from the Netherlands and work closely with designers and suppliers around the world to bring you versatile, elegant fashion — without the fuss.

Our Mission

We believe fashion should feel like you. “Your style, your rules” isn’t just a tagline — it’s the filter through which we select every piece. From effortless everyday wear to refined statement looks, we handpick items that help you dress with confidence and ease.

Why Shop With Us

We’re proud to offer clear, customer-first service. That means free tracked shipping in the UK, simple 30-day returns, and real human support whenever you need it. Our policies are written in plain English — no fine print, no surprises — so you always know where you stand.

Quality & Sourcing

Every item we stock is sourced from manufacturers we trust and reviewed for fit, comfort, and consistency. What you see is exactly what you get — and if not, we’ll fix it. We’re committed to quality, transparency, and making sure your order feels just right from the moment it arrives.

Meet the Team

Daisy’s Dress Code is run by a small, tight-knit team of women who genuinely love what they do. From curating collections to packing orders with care, we’re involved in every detail. Fashion is personal — and we believe shopping it should be too.

Get in Touch

Have a question or just want to say hi? We’re available Monday to Friday, 9–5 GMT. Email us at info@daisysdresscode.com — we’d love to hear from you.